As part of series of articles called Digital Art and the Attention Economy, this article was published in MnArtists, the Minnesota arts and artists platform of the Walker Art Center. Social media has emerged as a vital platform for the global art community, now reaching 4.95 billion users worldwide. It offers artists an unprecedented opportunity to showcase their creations to a global audience, directly connect with fans, and promote their work extensively. Despite the benefits, artists navigate challenges such as adapting to algorithms and the necessity for continual engagement to maintain visibility. In Minnesota, local artists are leveraging social media in diverse ways, embracing the platform to maintain their distinctive styles while actively engaging with their followers. The importance of regular posts and interactions with the audience is underscored as a key strategy for growth and visibility. Moreover, social media has become a powerful tool for artists to voice their support for various causes, using their art and influence to advocate for change and raise awareness.